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  • Hosting with the Lazy Makoti
    Hosting with the Lazy Makoti

    A brand-new collection of recipes from South Africa's bestselling chef and social media sensationMogau Seshoene aka the Lazy Makoti is the South African Nadiya Hussain, with a huge social media following across Africa - she has 600k+ followers and her YouTube videos have had over 100k views. Here she presents a brand-new cookbook full of delicious and easy-to-follow recipes from the African continent.Mogau shows readers how to host any occasion with stylish and tasty food, from soul-warming one-pot dinners, hearty plant-based dishes, and irresistible easy bakes to signature seven-colour meals, decadent desserts, and a vibrant cuisine.Patiently and with the exuberance her social followers will know well, she explains how to cook her incredible Oxtail stew, her savoury rice-stuffed chicken or her mouth-watering blueberry malva pudding. Hosting with the Lazy Makoti is the food cookbook for every occasion - even if it's just a party for one.

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  • Hosting Earth : Facing the Climate Emergency
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    Hosting Earth is a timely and much-needed volume in the emerging literature of environmental philosophy, drawing upon art, science, and politics to explore alternatives to the traditional domination of nature by humans. Featuring a dialogue with Mary Robinson (former UN High Commissioner for Human Rights and former President of Ireland), which addresses the current climate emergency, this book engages the question of ecological hospitality: what does it mean to be guests of the earth as well as hosts?It includes chapters by cutting-edge scholars in the philosophy of nature, as well as artists, scientists, psychologists, and theologians.The contributors discuss proposals for a new "Poetics of the Earth," opening horizons beyond our perilous Anthropocene to a new Symbiocene of mutual collaboration between human and non-human species. Focusing on the central role that the human psyche plays in answering our current ecological emergency, Hosting Earth is for anybody invested in the future of our planet and how psychological, psychoanalytic, and philosophical thought can reorient the current conversation about ecology.

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  • Marketing and Design in the Service Sector : Enhancing the Customer Experience
    Marketing and Design in the Service Sector : Enhancing the Customer Experience

    Marketing and Design in the Service Sector: Enhancing the Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience.The authors examine the most recent research to provide a new perspective on offline and online space in customer-oriented services, such as retail, healthcare, gyms, supermarkets, restaurants, cafes, hotels, leisure centres, airports, and banks. The importance of the environment and the product design have been discussed by many researchers in the past as part of design-scape.However, the COVID-19 pandemic brought unprecedented changes to the service industry.As a result, the product design, delivery design and setting of the sector faced a holistic change.The service sector constantly tries to provide customers with comfort, and, in the process, we witnessed many innovative ways to meet the demand, including, for instance, contactless delivery, or robots for delivery, in the healthcare industry.The travel and tourism industry also started attracting attention for significant innovations in terms of designing spaces through introducing space-scape and providing a unique stress-free experience for their customers (e.g. silent airport) to enhance experience-scape. The experiences gained from service digitalisation in a crisis also offer fruitful learning for digital innovation, transformation and service design and development.The authors provide a combination between theory and practice as well as relevant and fresh case studies that will prove invaluable to academicians and students with an interest in the Service Sector.

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  • How To Win Work : The architect's guide to business development and marketing
    How To Win Work : The architect's guide to business development and marketing

    You are a great designer, but no one knows you. Now what?By directly confronting the burning question ‘How do you win work?’, this book addresses the key purpose of architects investing time and effort in public relations and marketing. Written by one of the most influential and perceptive voices in business development, Jan Knikker, Partner for Strategy and Development at MVRDV, the narrative simultaneously informs and excites, making marketing accessible and compelling for all architects regardless of sector and practice size. Knikker draws on over 20 years’ experience at the forefront of global practice at MVRDV and OMA, shaping their public images and business strategies.Bridging the distance between architects and marketing, he provides practical tips and best practice guidance, ranging from strategic business plans to the nuts and bolts of writing press releases and fee proposals. Successful PR has to be more than skin deep. It needs to rest on strong and stable foundations. Knikker emphasises the importance of nurturing a creative and innovative practice culture, which also invests in core values, such as being a good employer and professional ethics. The result of extensive research, Knikker draws on fresh insights and approaches from a wide range of architects in the UK and internationally:• David Miller Architects• Coffey Architects• Studio MUTT• MgMaStudio• Feilden Fowles• Powerhouse Company• Shedkm.

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  • What are the differences between rough design and detailed design in software development?

    Rough design in software development is a high-level, conceptual plan that outlines the overall structure and functionality of the software. It focuses on the big picture and does not delve into specific implementation details. On the other hand, detailed design is a more in-depth and specific plan that includes the nitty-gritty technical details of how the software will be implemented. It covers things like data structures, algorithms, and specific modules or components. In essence, rough design is about the "what" of the software, while detailed design is about the "how."

  • Is the PC assembled for game development and is there a need for optimization?

    Yes, a PC assembled for game development would likely need to be optimized for performance. Game development often requires running resource-intensive software such as game engines, 3D modeling programs, and graphics editing tools. Optimizing the PC's hardware and software can help ensure smooth and efficient operation of these programs, leading to faster development and testing of games. Additionally, optimizing the PC can also help ensure that games run smoothly and efficiently on a variety of hardware configurations, which is important for game developers looking to reach a wide audience.

  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

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  • Branded Interactions : Marketing Through Design in the Digital Age
    Branded Interactions : Marketing Through Design in the Digital Age

    Digital design plays a crucial role in how customers experience a brand.However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing.The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world.The interface is now the brand, and this changes the professional profile of designers. This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out.It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible to leave room for creativity.

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  • Surrogates : Gaussian Process Modeling, Design, and Optimization for the Applied Sciences
    Surrogates : Gaussian Process Modeling, Design, and Optimization for the Applied Sciences

    Surrogates: a graduate textbook, or professional handbook, on topics at the interface between machine learning, spatial statistics, computer simulation, meta-modeling (i.e., emulation), design of experiments, and optimization.Experimentation through simulation, "human out-of-the-loop" statistical support (focusing on the science), management of dynamic processes, online and real-time analysis, automation, and practical application are at the forefront.Topics include:Gaussian process (GP) regression for flexible nonparametric and nonlinear modeling. Applications to uncertainty quantification, sensitivity analysis, calibration of computer models to field data, sequential design/active learning and (blackbox/Bayesian) optimization under uncertainty.Advanced topics include treed partitioning, local GP approximation, modeling of simulation experiments (e.g., agent-based models) with coupled nonlinear mean and variance (heteroskedastic) models.Treatment appreciates historical response surface methodology (RSM) and canonical examples, but emphasizes contemporary methods and implementation in R at modern scale. Rmarkdown facilitates a fully reproducible tour, complete with motivation from, application to, and illustration with, compelling real-data examples. Presentation targets numerically competent practitioners in engineering, physical, and biological sciences.Writing is statistical in form, but the subjects are not about statistics.Rather, they’re about prediction and synthesis under uncertainty; about visualization and information, design and decision making, computing and clean code.

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  • Intelligent Computing and Optimization for Sustainable Development
    Intelligent Computing and Optimization for Sustainable Development

    This book presents insights into how Intelligent Computing and Optimization techniques can be used to attain the goals of Sustainable Development.It provides a comprehensive overview of the latest breakthroughs and recent developments in sustainable, intelligent computing technologies, applications, and optimization techniques across various industries, including business process management, manufacturing, financial sector, agriculture, financial sector, supply chain management, and healthcare.It focuses on computational intelligent techniques and optimization techniques to provide sustainable solutions to many problems.Features: • Provides insights into the theory, implementation, and application of computational intelligence techniques in many industries. • Includes industry practitioner perspectives and case studies for a better understanding of sustainable solutions. • Highlights the role of intelligent computing and optimization as key technologies in decision-making processes and in providing cutting-edge solutions to real-world problems. • Addresses the challenges and limitations of computational approaches in sustainability, such as data availability, model uncertainty, and computational complexity, while also discusses emerging opportunities and future directions in the field.This book will be useful for professionals and scholars looking for up-to-date research on cutting-edge perspectives in the field of computational intelligent and optimization techniques in the areas of agriculture, industry, financial sector, business automation, renewable energy, optimization, and smart cities.

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  • Marketing: The Basics
    Marketing: The Basics

    ‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education SupplementIf you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’.The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition.This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and studyThis lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

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  • Which vocational school offers a program in visual marketing design?

    The Fashion Institute of Technology (FIT) in New York City offers a program in Visual Presentation and Exhibition Design, which is closely related to visual marketing design. This program provides students with the skills and knowledge needed to create visually appealing and effective displays for retail environments. FIT is known for its strong focus on the fashion industry, making it an ideal choice for students interested in visual marketing design within the context of fashion and retail.

  • Which language is used for web design and web development?

    The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.

  • Is urban design more like city planning or urban development?

    Urban design is more closely related to city planning than urban development. City planning focuses on the organization and development of urban areas, including land use, infrastructure, and public spaces, which are all key components of urban design. Urban development, on the other hand, typically refers to the physical construction and economic growth within urban areas, which is influenced by urban design and city planning decisions. Therefore, while urban design is related to both city planning and urban development, it is more aligned with the principles and goals of city planning.

  • What is the difference between the marketing mix and marketing strategies in the marketing process?

    The marketing mix refers to the set of tactical tools that a company uses to promote its products or services, including the 4Ps: product, price, place, and promotion. On the other hand, marketing strategies are the overall approach or plan that a company develops to achieve its marketing objectives. While the marketing mix focuses on the specific elements of the marketing plan, marketing strategies encompass the broader decisions and actions taken to achieve the company's goals. In essence, the marketing mix is a part of the marketing strategy, as it outlines the specific tactics to be used to implement the overall strategy.

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